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Articles: bloggers: 2009 July

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Page 1

Circular Reasoning
Wednesday, 2009 July 29 - 5:27 pm
There's an increasing problem in the Interwebs these days. It goes something like this.
  • A blogger or small-time web site posts an unsubstantiated rumor or speculation about something (like, say, an Apple "iTablet").
  • A semi-mainstream media outlet, like CNet's news.com, picks up on the rumor, but makes the rumor sound like fact by putting a headline on it like "Apple ready to release iTablet this fall".
  • Executives from companies unrelated to the rumor (like record company execs) read these reports and speculate about the rumored product.
  • Mainstream media outlets publish these quotes as evidence that the rumored product is actually coming to market.
  • Bloggers quote the mainstream media article and now reference the rumor as certainty.

Read more...
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Posted by Ken in: bloggerstechwatch


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