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      <title>Apple Quietly Introduces &quot;iFrame&quot; Video Format</title>
      <link>http://www.realkato.com/blog.php?pid=1527</link>
      <description>Real Kato Comments</description>
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         <title>Apple Quietly Introduces &quot;iFrame&quot; Video Format</title>
         <link>http://www.realkato.com/blog.php?pid=1527</link>
         <description>This will be of interest to only one or two of my regular readers, I'm sure.&lt;br/&gt;&lt;br/&gt;Last week, Sanyo came out with new camcorders that support a video format called "iFrame", and it's a format developed by Apple. It appears to be a 960x540 H.264 video format; that's exactly one-quarter the size of 1920x1080 HD video.&lt;br/&gt;&lt;br/&gt;Why the new format? My guess is: Apple wanted a standard camcorder format based on H.264, so that iMovie could edit the video without trans-coding first. Also, Apple wanted a widescreen (16:9) format with square pixels (not anamorphic) that took up less space than HD video. Most camcorders today use 720x480 for SD video, but that's not a widescreen format.&lt;br/&gt;&lt;br/&gt;So why come out with this now? The conventional wisdom is that Apple is planning a video push in two areas: one, the long-neglected AppleTV device, and two, the much-rumored tablet device. It's conceivable that Apple would choose iFrame to publish non-HD &lt;i&gt;TV shows&lt;/i&gt;, to avoid having to letterbox the video.&lt;br/&gt;&lt;br/&gt;Expect to see an announcement from Apple soon.&lt;br/&gt;</description>
         <author>Ken</author>
         <pubDate>Sun, 18 Oct 2009 10:36:12 +0000</pubDate>
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