Real Kato Blog: 2009 July

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Articles: bloggers: 2009 July

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Circular Reasoning

Wednesday, 2009 July 29 - 5:27 pm

There's an increasing problem in the Interwebs these days. It goes something like this.

A blogger or small-time web site posts an unsubstantiated rumor or speculation about something (like, say, an Apple "iTablet").
A semi-mainstream media outlet, like CNet's news.com, picks up on the rumor, but makes the rumor sound like fact by putting a headline on it like "Apple ready to release iTablet this fall".
Executives from companies unrelated to the rumor (like record company execs) read these reports and speculate about the rumored product.
Mainstream media outlets publish these quotes as evidence that the rumored product is actually coming to market.
Bloggers quote the mainstream media article and now reference the rumor as certainty.

Posted by Ken in: bloggers, techwatch

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